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How Are Gross Impressions Calculated? [Solved]
CIMM DEFINITION: The total duplicated whole number of homes, Set-Top Boxes or target audience delivered for a certain time period, daypart, program or any piece of content. Often expressed in thousands. Reach of Households in Thousands (in thousands) X The Average Frequency equals Gross Impressions.24 Jul 2012
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Media Planning - Calculating Average Frequency and % reach
This video is a simplified version of how to
What is GRP or Gross Rating Point? | How is it important for TV Advertisements? | GRP Overview
GRP simply is a product of the number of viewers in the target market and the frequency of ads shown on TV. Ad Frequency x …
