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How Are Impressions Calculated? [Solved]
Impressions are the total number of exposures to your advertisement. One person can receive multiple exposures over time. If one person was exposed to an advertisement five times, this would count as five impressions. Impressions are calculated by multiplying the number of Spots by Average Persons.7 Apr 2022
How impressions are measured in OOH
Audience numbers in DOOH are a little different than marketing channels you’re likely most familiar with. In this webinar, we’ll …
Lesson 1.0: Understanding CPC and CPM
What’s cost-per-click (CPC) and cost-per-thousand-
Reach vs Impressions: What’s the difference and which one you need to track
00:00 intro 00:56 What is Reach 01:18 What is
