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How Do You Calculate Cost Per Grp? [Solved]
The CPP is calculated by taking the total amount spent on a specific television station and dividing it by the total number of gross rating points (GRPs). GRPs, pronounced “grips”, are a standard measure in advertising denoting the advertising impact.
What is GRP or Gross Rating Point? | How is it important for TV Advertisements? | GRP Overview
GRP
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