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What Is An Impression Counted In Reporting? [Solved]

Impression: An impression is counted when a list item is visible in the short list view, and also when the list view is expanded, whether or not the item is actually scrolled into view. Therefore, if an item is visible in the short view and the user then clicks to expand the list, two impressions are counted.

First Impressions Count-2014 Reporting

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Facebook: How Are Impressions Counted?

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Lesson 3.0: Understanding impressions

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